Hello ladies. It’s shocking to me that I’ve never written or posted about one of my favorite ad campaigns in recent memory, the Old Spice Guy campaign that started as a couple of hilarious commercials and exploded into a social media frenzy when the Old Spice Guy started responding to people’s emails, tweets, and comments with videos on Youtube. It was great.
Recently, though, Fabio has apparently become the New Old Spice Guy. His commercials are, in my opinion, vastly inferior. I’ve been waiting for some sort of throwdown between Old Old Spice Guy and New Old Spice Guy. Well, today Fabio threw down the gauntlet. Check it:
The greatness, though, is that it hasn’t taken long for Old Old Spice Guy to respond to the challenge, and he’s done so in a manner only befitting The Man Your Man Could Smell Like. Apparently the duel will go down tomorrow at noon eastern, live at internet stadium. Check out his challenge accepted response:
It’s Mano a mano in el baño.